Privacy Policy

1. Introduction

Orthogramic Pty Ltd (ABN 75 631 505 694) ("Orthogramic", "we", "us", or "our") is committed to protecting the privacy of individuals who visit our website, use our services, or otherwise interact with us. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By accessing our website or using our services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not use our services.

2. Information We Collect

2.1 Information You Provide

We may collect personal information that you voluntarily provide to us, including:

• Contact Information: Name, email address, phone number, business address, and company name
• Account Information: Username, password, and account preferences
• Communication Data: Information contained in correspondence you send to us, including enquiries, feedback, and support requests
• Professional Information: Job title, industry, and professional affiliations
• Payment Information: Billing details and transaction records (payment card details are processed by secure third-party payment providers)

2.2 Information Collected Automatically

When you visit our website or use our services, we may automatically collect:

• Device Information: Device type, operating system, browser type and version
• Usage Data: Pages visited, time spent on pages, clicks, and navigation patterns
• Log Data: IP address, access times, referring URLs, and error logs
• Location Data: General geographic location based on IP address

2.3 Information from Third Parties

We may receive information about you from third-party sources, including:

• Business partners and service providers
• Publicly available sources
• Social media platforms (where you interact with us through these channels)

3. How We Use Your Information

We use the information we collect for the following purposes:

• Service Delivery: To provide, maintain, and improve our AI-powered business analysis and advisory services
• Communication: To respond to your enquiries, provide support, and send service-related communications
• Personalisation: To tailor our services and content to your preferences and needs
• Analytics: To analyse usage patterns and improve our website and services
• Marketing: To send promotional communications (with your consent where required)
• Security: To protect against fraud, unauthorised access, and other security risks
• Legal Compliance: To comply with applicable laws, regulations, and legal processes
• Business Operations: To manage our business, including billing, accounting, and administrative purposes

4. Legal Basis for Processing

Under the Australian Privacy Principles, we process your personal information on the following bases:

• Consent: Where you have given clear consent for us to process your personal information for specific purposes
• Contract Performance: Where processing is necessary to fulfil our contractual obligations to you
• Legal Obligation: Where we need to comply with a legal or regulatory requirement
• Legitimate Interests: Where processing is necessary for our legitimate business interests, provided these do not override your rights and interests

5. Sharing Your Information

We may share your personal information with:

5.1 Service Providers

Third-party vendors who assist us in operating our business, including cloud hosting providers, payment processors, analytics services, and customer support tools. These providers are contractually obligated to protect your information.

5.2 Business Partners

Partners with whom we collaborate to deliver services, such as business brokers, private equity firms, and consultants using our platform.

5.3 Legal Requirements

We may disclose your information if required by law, court order, or government regulation, or if we believe disclosure is necessary to:

• Protect our rights, property, or safety
• Prevent fraud or other illegal activities
• Respond to a lawful request from public authorities

5.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your personal information may be transferred to the acquiring entity.

6. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Secure access controls and authentication mechanisms
• Regular security assessments and vulnerability testing
• Employee training on data protection and privacy
• Incident response procedures for potential data breaches

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security but are committed to maintaining industry best practices.

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. The retention period may vary depending on:

• The nature of the information and our relationship with you
• Legal and regulatory requirements
• The need to resolve disputes or enforce agreements

When personal information is no longer required, we will securely delete or anonymise it in accordance with our data retention policies.

8. Your Rights

Under the Australian Privacy Act and APPs, you have the right to:

• Access: Request access to the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal obligations)
• Opt-out: Unsubscribe from marketing communications at any time
• Complaint: Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe your privacy has been breached

To exercise any of these rights, please contact us using the details provided in Section 14. We will respond to your request within a reasonable timeframe and in accordance with applicable laws.

9. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience and analyse website traffic. Types of cookies we use include:

• Essential Cookies: Required for the website to function properly
• Analytics Cookies: Help us understand how visitors interact with our website
• Functional Cookies: Remember your preferences and settings
• Marketing Cookies: Used to deliver relevant advertisements (where applicable)

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

10. International Data Transfers

As a global business, we may transfer your personal information to countries outside Australia where our service providers are located. When we transfer your data internationally, we ensure appropriate safeguards are in place, including:

• Data processing agreements with standard contractual clauses
• Verification that recipients comply with privacy standards equivalent to Australian requirements
• Encryption and secure transfer protocols

11. Third-Party Links

Our website may contain links to third-party websites, applications, or services that are not operated by us. This Privacy Policy does not apply to those third-party services, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party services you access.

12. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child, we will take steps to delete such information promptly.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. We will notify you of any material changes by posting the updated policy on our website and updating the "Last Updated" date. We encourage you to review this policy periodically.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

If you are not satisfied with our response to your privacy concern, you may contact the Office of the Australian Information Commissioner (OAIC):

• Website: www.oaic.gov.au
• Phone: 1300 363 992